Just Riding Along: Yakima Road Warrior Tour needs a blog

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6/14/2005

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Yakima Road Warrior Tour needs a blog

Yakima is in the midst of a grassroots initiative to spread the word about their brand and connect with their customers. The only thing missing is a blog.

A blog would be the perfect complement to their efforts. They could use it to promote upcoming stops on the tour, post pictures of events, share feedback from customers, and give people a behind-the-scenes look at what they're doing.

A blog would also allow Yakima's marketing department and PR company to show the higher ups what they're up to and justify the budget for this program in a tangible way.

(hat tip to BicycleRetailer.com)

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