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6/14/2005

NOTICE: THIS BLOG HAS MOVED. CLICK HERE FOR NEW SITE

An opportunity for Trek

(I have added explicit credit to Bicycle Retailer for this story)

According to Bicycle Retailer, Trek has hired a new marketing guy. I wonder if he's blog savvy? I'm sure he reads blogs, but does he really understand them?

I hope he's at marketing meetings, pounding on the table, telling everyone how they should lead the way in the bike industry with a blogging plan. He should be telling his bosses that Trek could build some serious brand equity and momentum with bike enthusiasts by embracing the blogosphere and joining in a direct conversation with their dealers, reps, partners, customers, and prospects.

The "View from Waterloo" was a good try, but it's not a blog.

Will Trek take the lead and become the first mega-brand to jump into the blogosphere? And, if they do, will they do it right? Or will they miss the mark and cement even further their reputation as a big, corporate brand that's more concerned with taking over the world than connecting with their customers.

Trek should identify 2 or 3 key employees and/or brand evangelists, get them up to speed on blogging and let them loose with a new Trek blog.

1 Comments:

At 2:47 AM, June 14, 2005, Blogger fixedgear said...

They are gonna need something. Looks like the market for Postal/Disco Trek OCLV bikes is pretty well saturated. Can't swing a dead cat without hitting somebody on one on a group ride around here. When Lance retires their biggest hook is gone. Blogs good!

 

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