Just Riding Along: iXi bikes for Tony Award presenters

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6/13/2005

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iXi bikes for Tony Award presenters

Since they were on The Today Show last year, I've been watching iXi Bikes. They're making some noise with their super compactable, belt driven bikes and now I see this release on the wire.

I don't know about you, but I tend to get excited whenever famous people ride bikes.

Here's an interesting quote from Jeff Greenstein, iXi's Sales and Marketing guy for the U.S.:

"we're inventing a new category for modern transport, Compact Cycling. More people on iXis will create increased visibility for viable alternative modes of transport."

I don't know if I'd call compact cycling a new category, but I respect Delta's efforts in working the celebrity angle for some good exposure.

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