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5/10/2005

NOTICE: THIS BLOG HAS MOVED. CLICK HERE FOR NEW SITE

Gluskin Townley and blogging

The Gluskin Townley Group is a market research company. They've been in the bike industry forever. But, and with all due respect, I've always had a feeling that they're a bit old-school as far as far as the web is concerned. For instance, in their useful monthly newsletter they have a contest to name the person that said a certain quote. Anyone with a web-centric brain would just Google the quote, get the answer, and send it back. It's more of a 'who-can-Google-faster' contest and not really a 'who-knows-the-quote' contest Maybe they know people just use Google, maybe they don't.

That being said I was surprised and happy to see them give a little mention to the rise of blogs in their May newsletter. Cheers to them for helping spread the word to the rest of the bike industry. I think there are still many companies in the bike industry that should use blogging and eMarketing to empower and inform their existing customers and find new niches and communities for their products.

The power of consumer generated media is growing every day and is here to stay. Companies need to have a strategy in place to monitor, respond and take part in it....or end up like Kryptonite.

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